Territorial Attractiveness of Tourist Destinations in Morocco: Case of the Atlantic Great South Tourist Territory
Abstract
This article highlights the characteristics of the Dakhla-Oued Ed-Dahabregion and the achievements reached under the impetus of the developmental policies deployed by the public authorities recently, especially after the COVID-19 crisis. Our work first presents the concept of attractiveness in general and the attractiveness of tourist destinations in the era of COVID-19 in particular. Secondly, the focus is on the potentialities of the Atlantic Great South tourist territory and the perspectives of post-COVID-19 recovery. The Atlantic Great South tourist territory is a rich area with its pleasant climate, natural resources, various Saharan fauna and flora, making it one of the most attractive regions of the Kingdom, especially Dakhla as a modern tourist and industrial city. Despite the obvious efforts made at the level of the previous territory, these achievements remain insufficient, hence the territorial actors must undertake other actions. The southern regions of the Kingdom are following an accelerated pace of economic development; the tourism sector, closely correlated to the economy, must therefore benefit from this opportunity by spillover effects to ensure the development of tourism in the region.
Keywords: territorial attractiveness, competitiveness, tourism, COVID-19.
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